Frequently Asked Questions

Passionate isn’t the word. We are obsessed with riding and love nothing more than to talk about it. Especially when it comes to Triumphs. And our riders are never short of questions, so here are nine of the most frequently asked:

When was Triumph formed?

Triumph was actually formed as a bicycle manufacturing company by Siegfried Bettmann in Coventry in 1887. The first ‘proper’ bike was built in 1902. The rest is history.

Who owns Triumph today?

Triumph Motorcycles Limited, the company, is a 100% privately owned company. Our parent company is called Bloor Holdings Limited, which is owned by John Bloor. The spirit of Triumph, however, belongs to you, the rider.

Where are Triumph’s factories based?

Triumph has six-world class factories around the world, all 100% owned by our company. Two of these factories are based in Hinckley in the UK, just a stone’s throw from the Mallory Park race track – guess what we do there from time to time?! Three are in Chonburi, Thailand and one is in Manaus, Brazil.

Can I visit the Triumph factory?

Not yet. We are not currently offering tours of our Hinckley Factory, but plan to introduce them later in 2017 with the opening of our new visitor center. Full details will be published on this website at the time they become available, or you could become one of the first to know by signing up to our mailing list here or following our blog at

How long does it take to develop a new Triumph motorcycle?

It can vary from model to model, but typically the design and development of a new Triumph takes around 3 – 5 years from concept to delivery.

Does Triumph export its products?

We have around 750 dealers in 35 countries. Around 80% of our product is sold outside of the UK. The world loves a Triumph.

Are there any new models to look forward to?

As much as we’d love to tell you everything we have planned, we can’t disclose details of exact models. But stay tuned because we have big plans to expand our range in the coming years and these are exciting times for riders.

I'm interested in a career at Triumph. Where can I find out more?

Visit out careers page to find out about our Latest Vacancies, Employee Profiles, the Benefits of working for Triumph, or if you are interested in Work in a Triumph UK dealership

Does Triumph run any events in which I can participate?

You’ll find us at most major exhibitions and our dealers are involved with many local events throughout the year. Check out the Events page on this site for more details or talk to your dealer.